This cookie policy is drafted and managed by Metamaze BV, (hereinafter referred to as “Metamaze” or “we”). Metamaze has it registered office at Oudeleeuwenrui 39 – 1st floor, 2000 Antwerp – Belgium.

This cookie policy aims at informing you about the use of cookies by Metamaze and should be read together with the Metamaze’s Privacy Policy, which is available here.

Metamaze may amend this Cookie Policy in accordance with certain technical, legal or commercial requirements and developments. We will inform you accordingly via our website, taking into account the importance of the changes that have been made.

This version of the cookie policy was last modified on April 28th, 2023.

1.    The use of cookies by Metamaze

We believe it is important to offer customised services and improve your user experience. To this end, Metamaze uses cookies and similar technologies that help us facilitate the use of the website and improve its functionality. Cookies are used to automatically collect certain personal data when using the website such as IP address, browser type and operating system, the number of times you visited the website and the pages you visited.

In this Cookie Policy, Metamaze wishes to inform you what kind of cookies are used and why.

2.    What are cookies?

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They ensure that your device is recognised when you revisit the website. Cookies can have different purposes: to ensure that the website takes user’s preferences into account by, for example, remembering language preferences, collecting statistical data, adapting content etc. There are different types of cookies that can be distinguished according to their origin, function and lifespan (see point 3. below).


3.1 Strictly Necessary cookies

Strictly Necessary Cookies are necessary for the website to function properly and cannot be deactivated in our cookie banner. These cookies are set directly on your browser by Metamaze based on our legitimate interest in providing a well-functioning and secure website. You can deactivate these cookies by changing your browser preferences (see point 4). However, in this case, the website might not function properly.

Metamaze uses the following strictly necessary cookies:






This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real- time.

1 year

3.2 Functional cookies

Functional cookies ensure that the website functions properly and guarantees faster and more efficient use.

These cookies are set on your browser based on your consent. You can withdraw your consent at any time (see point 4).

Metamaze uses the following functional cookies:






HubSpot sets this cookie to recognize visitors who chat via the chatflows tool.

5 months 27 days


This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.

30 minutes

3.3 Analytic cookies (non-essential cookies)

Metamaze uses analytics cookies to provide us with information about the use of our website and to optimise our website.

Analytic cookies collect information about your visit and use of this website, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies are used to track the performance of the website, for example, to know the number of pages visited or the number of users who viewed a particular section.

These cookies are set based on your consent. You can withdraw your consent at any time (see point 4).

Metamaze uses the following Analytic cookies:






Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data are collected include the number of visitors, their source, and the pages they visit anonymously.

1 day


This cookie is installed by Google Analytics.

2 years


Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.

3 months


The _ga cookie, installed by Google Analytics, calculates visitors, session and campaign data and also keeps track of site usage for the site’s analytics report.

2 years


Set by Google to distinguish users.

1 minutes


Hotjar sets this cookie to know wheter a user is included in the data sampling defined by the site’s pageview limit.

2 minutes


Hotjar sets this cookie to detect the first pageview session of a user.

30 minutes

3.4 Social media cookies (non-essential cookies)

We use social media cookies from LinkedIn, Facebook, Instagram, Twitter and Youtube to enable you to share any content of our websites of your interest with other people on social networks. We may present targeted advertisements on these networks based on your interaction with our websites. These cookies are set on our website through hyperlinks, social plug-ins or links to social media operators. When you use these share buttons, a third-party cookie is installed (see also point 3.6).

Social plugins establish a connection with the servers of social network operators. With a further click you will be sent to the relevant social media page of Metamaze.  

Your data will be transmitted to the operator of the respective social network. Metamaze enables the collection of the data by setting the social plugin on our website but has no influence on which data or the amount of data the social network collects with the help of the social plugin. The social networks receive information such as which of our websites you have currently and previously visited. Through the social plugin, a cookie with a unique identifier is set each time the website in question is accessed. This enables the social network to create a profile of your usage behaviour. It is possible that such a profile can be assigned to you in the event of a later initial registration with the social network, however the Metamaze has no access to this profile.

If you are already registered with a social network while visiting our websites, the operator of that social network may be able to assign the visit to your personal account through the social plugins. When using social plugin functions (e.g. “Like” button, “Tweets”, leaving comments …), the information about this usage is transmitted directly from your browser to the corresponding social network, and stored there. The same applies when calling up a website of a social media operator by clicking on the corresponding symbol button.

If you are not a member of a social network, it is still possible for the social networks to receive and store your IP address and information about the browser and operating system you are using through the social plugins.

These cookies are set based on your consent. You can withdraw your consent at any time (see point 4).

Metamaze uses the following social media cookies:






3.5 Marketing cookies (non-essential cookies)

Marketing cookies (e.g. advertising or tracking cookies) collect information about your browsing habits in order to make advertising more relevant to you and your interests.

We use marketing cookies to (i) deliver advertisements more relevant to you and your interests, (ii) to limit the number of times you see an advertisement, (iii) help measure the effectiveness of an advertisement campaign, and (iv) understand user’s behaviour after having seen an advertisement.

These cookies are set based on your consent. You can withdraw your consent at any time (see point 4).

Metamaze uses the following marketing cookies:






3.6 Is cookie information passed on to third parties (third party cookies)?

It’s important to make a distinction between two types of cookies:

  • First party cookies

Direct or first-party cookies are cookies that Metamaze manages and that are specific to the website visited or used.

  • Third-party cookies

Indirect cookies or third-party cookies are cookies that are managed and placed by a third party. These cookies therefore ensure that certain data is transmitted to third parties by your visit to the Metamaze website. These may be, for example, cookies from social media or advertisers.

It is possible that these third parties gain access to specific cookie information, e.g. in order to offer you personalised advertisements or to collect your feedback.

Certain cookies are placed on the Metamaze websites by social networking services such as LinkedIn, Facebook, Instagram, Twitter and Youtube. This is done via the buttons of these social networks that are offered on the Metamaze website. If you make use of this, these third parties may receive certain cookie information. Therefore, Metamaze advises you to check the cookie policies of these third parties. In the detailed information above (see point 3.) you can find out which cookies are first party and which are third party.

4.    How can you manage or turn off cookies?

You have the option to choose to accept all cookies, reject all cookies or manage your cookie settings via the cookie banner that appears on our website when you first visit the site. If you refuse cookies or do not click on our cookie banner, only essential cookies will be set on your browser. We will not place any other cookies on your device unless you have given us your consent. If you have given your consent for non-essential cookies, you have the right to withdraw your consent at any time. You can withdraw your consent via the cookie tool on our website.You can find this …….

If you wish to block cookies, delete existing cookies (withdraw consent) or change your cookie settings, you can also do so via your internet browser’s cookie settings. You can find these settings in the “options” or “preferences” menu of your internet browser. Otherwise, you should use the ‘Help’ option in your internet browser for more details. For example, the hyperlinks below provide further instructions on how to disable the use of cookies on certain browsers and/or how to delete cookies:

Please note that if you do not accept certain types of cookies or if you disable cookies, certain parts of our websites and some (graphic) elements may not be accessible or not look good. You may also be unable to use certain applications; some parts of our website may need more time to work or may not function properly.

5.    Data Subject’s rights

Certain data that we collect from you through cookies allow us to identify you as a natural person or may be linked to you. These data therefore qualify as personal data, which is why our Privacy Policy applies to the processing of these data by our cookies. You will find your rights, which you can exercise as a data subject, in article 4 of our Privacy Policy.

6.    Retention period of the Personal Data

The cookies we set can collect personal data. These cookies can be stored on your computer for different periods of time. Depending on the type of cookie, they (and the personal data they collect) are automatically deleted when you close your browser (the “session cookies”). In other cases, these cookies remain stored for a longer period of time and can also be used during a subsequent visit to this website (the “permanent cookies”). We do not keep personal data longer than necessary for the purpose of the processing for which the data was collected.

For more detailed information on the retention period of the cookies Metamaze uses, see point 3.


Metamaze may amend this Cookie Policy in accordance with certain technical, legal or commercial requirements and developments. We will inform you accordingly, taking into account the importance of the changes made. The date on which this Cookie Policy was last amended can be found at the top of this Cookie Policy.

8.    Questions?

If you have further questions or complaints about our websites or about this cookie policy, you can contact us by e-mail at